Search Engine Optimization

Search Engine Optimization means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

SEO is a fundamental part of digital marketing because people conduct many searches every year, often with commercial intent to find information about products and services.

It is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.